Woman smiling, posing with hands on hips, in a green top and black skirt, surrounded by plants.

Every Chapter Led Here

My marketing career started when the president of the company I was working for pulled me aside and said, “You’re the creative one. I want you to build our presence on social.”
This was before most brands were even using social to connect with their communities, and yes, before Instagram if I dare to date myself. He saw the opportunity and trusted me to shape it. I was all in. I moved quickly, experimented with intention, and paid close attention to what resonated.
What I built was more than a feed. It was a space people connected to. Our audience grew fast, engagement was real and sustained, and the work extended beyond social into partnerships, experiences, and touchpoints that reinforced the brand everywhere it showed up. It became an ecosystem, not a tactic.

That became a pattern.

I later was asked to join a small startup called Uber as employee number 31, building rider and driver growth before there was a playbook. The early days required speed, thoughtful testing, and the ability to think about scale before it exists. We were introducing a new behavior: press a button and a car arrives. That required more than product education. It required trust, built thoughtfully and locally.
To help earn that trust, I dreamed up and launched UberKITTENS, marrying the internet’s love of cats with our product while partnering with local shelters in every city we activated. What began in three cities grew into a multi-year campaign, ultimately activating nearly 60 markets nationwide on National Cat Day. It was hyper local, community-driven, and strategically aligned. It reinforced what I believe about marketing: when it connects culturally, supports the business, and gives something back, it works.

From there, I kept getting pulled into moments where clarity and growth were needed. Startups finding their footing. Teams entering their next chapter. Brands with strong products that deserved equally strong marketing behind them.

Over 15 plus years, I have learned that the brands people love are not the loudest. They are the clearest. They know who they are and who they are for. They build community, not just audience.
Great marketing blends authenticity with discipline. It tells a story that feels true, then builds the strategy and structure to support it. When story and systems work together, marketing stops feeling busy and starts driving measurable business results.
That is what led me here.

Today, I serve as a fractional marketing leader for companies ready for experienced guidance at the table. I align marketing with business priorities, build the strategy and operational foundation behind it, and help strong teams execute with focus, confidence, and accountability.

I've been building toward this role my entire career. Now I bring strategic clarity, creative fire, and hard-earned marketing expertise to the work that matters most: yours.
LET'S DO THIS.

The Highlight Reel

MAKING CO.

Head of Marketing

At Making, I led brand and marketing strategy during a period of meaningful growth, expanding the community to tens of thousands and increasing engagement by more than 40% through inclusive storytelling, creative campaigns, and thoughtful partnerships.
I set the direction for a cross-functional marketing team and shaped a values-driven content ecosystem rooted in connection and creativity. One expression of that vision was Making Conversation, launched as a brand initiative and now independently produced, featured on global stages.
WONGDOODY

Head of Social Content Strategy

Led end-to-end digital campaign strategy for national and regional brands, aligning creative and media teams to deliver high-impact, results-driven work across markets and industries.
Beyond client campaigns, overhauled the agency’s social presence, building a unified brand voice and scalable content strategy across offices, and designed global systems that streamlined collaboration from concept to launch.
UBER

Marketing Manager

As employee number 31 at Uber and the first marketing hire in Seattle, I helped launch and scale the market to more than 500K riders through local partnerships, campaigns, and community-driven activations, while contributing to go-to-market strategy across the Pacific Northwest.
I created and led #UberKITTENS, scaling it from three cities into a multi-year campaign across nearly 60 markets nationwide which led to 281M+ reach, 600+ press hits in it's last year alone. Along the way, I mentored marketing managers worldwide, building playbooks and engagement strategies that drove consistent cross-market growth.

Practice What I Preach

Outside of client work, I build creative spaces that reflect how I think about marketing: as connection.

Both are proof of something I believe deeply: strong brands aren’t just built—they’re gathered around.
Two women sit on chairs, laughing during a panel discussion. One has tattoos, the other wears a sweater and skirt.

Making Conversation

I host a video podcast called Making Conversation, where I sit down with the people behind creative businesses and have the privilege of sharing the stories that shape them. That work has led to invitations to interview leading designers on festival stages in front of thousands of makers, and to record conversations in festival tents and creative studios around the world with founders building small but mighty businesses.

I believe storytelling is not a marketing extra but the engine. When brands share the full picture of their ambition, their risks, and their humanity, when people get to know the humans behind the product and the purpose behind the work, they do not just buy from them, they believe in them. Storytelling is not decoration. It is connection, loyalty, and long-term growth.
Three people on a video call, smiling and wearing headphones.
People seated around a table knitting, some sipping from mugs. Setting: a workshop with exposed beams and string lights.

Stitch & Poke

Stitch & Poke began in 2018 as a weekly Seattle maker meetup and continued through Zoom when the world paused. It has evolved into a monthly in-person gathering, and it stands as proof that thoughtful community building lasts.

We meet the last Saturday of every month from 12-3pm at Tailwind Café. All folx welcome. All crafts welcome.

A little more about me.

Creativity has always been the throughline.
Outside of marketing strategy and growth plans, you will usually find me knitting, lifting heavy weights, recording a podcast, or gathering people around a table. I believe deeply in the power of making things, whether that is a brand, a community, or a sweater, followed by a really good dinner.

Seattle is home. I savor the summers like they are a reward, rarely miss a Sounders match, and will always say yes to a good walk, a patio, or a rooftop moment with friends.

I share my life with my partner Daniel, two loving but sometimes mischievous rescue dogs named Marcelo and Bennie, and a household that sometimes includes kids, but always a lot of laughter. Music is a constant. From spinning records at home to losing my voice at live shows, my elder emo heart is alive and well. Traveling to see friends all across the country, hosting gatherings, building spaces where people feel welcome. Those are not hobbies. They are part of how I move through the world. Life is full. It is real. And I'd have it no other way.

The same things that matter to me personally, clarity, creativity, integrity, and connection, are the things I bring into my work. I care about the details. I care about the people. And I care about building things that last. 💗